Course · Build your own content system
Talk for an hour, and get a week of content back
One conversation becomes a week of content in whatever formats you post, from short videos and written posts to graphics, articles and emails, all in your voice. You approve every piece, and it schedules them for the days you choose.
This is a course, not software. It shows you step by step how to build your own content system, and what you build is yours to keep.
- Built from your own words, in one interview a week
- You choose the formats and the platforms, to suit where your customers are
- Nothing posts until you've read it and said yes
Dane Shelford I run a business that makes over a million dollars a year in profit, with no staff.
- MonShort videoScheduled 6:30 pm
- TueLinkedIn postScheduled 8:00 am
- WedCarouselScheduled 12:00 pm
- ThuArticleApproved
- FriNewsletterApproved
- SatQuote cardScheduled 9:00 am
- SunYouTube videoScript ready
Example week. Yours is the mix you choose
Content shouldn't become a second job
You know your business better than anyone, and sharing what you know is how the right people find you. But writing posts at night isn't going to happen, and handing it to someone else means a lot of explaining before it sounds anything like you.
So you do the one part only you can do, which is talk, and everything else comes back to you ready to check.
Instead of a content person or an agency
What one conversation can turn into
Videos
Scripts and captions for short videos and longer ones, written the way you talk, ready for you to film.
Posts and graphics
Written posts, quote cards and carousels in your colours, built from lines you said in the interview.
Articles and emails
The long version of the same ideas, as articles and newsletters in your voice, ready to send once you say so.
You do three things. It does the rest.
Set it up once, then each week you talk for an hour and read what comes back. Everything in between, the writing, the design and the scheduling, is done for you.
What you do
- 1Set up onceConnect your accounts and set your colours. You do it one time.Once
- 2Get interviewedTalk for an hour. It asks, guesses your answer, and you confirm or say it your way.Each week
- 3Review itRead what comes back and say yes.Each week
What comes back, in the mix you choose
How the system you build works
- 01
It interviews you
One question at a time, with a guess at your answer. You confirm it or say it your way, and your own words become the raw material.
- 02
It writes the week
Every format you've chosen, all in your voice, with an editing pass for flow.
- 03
You approve
Nothing posts until you've read it and said yes.
- 04
It schedules
Approved posts go out to the platforms you use, on the days you choose.
Why it sounds like you
The content that works for owners like us sounds like a person, not a marketing department.
So it interviews you one question at a time and guesses your answer, and you confirm it or say it your way. Everything it writes comes from your own words, then gets an editing pass for flow before you read a line.
Dane
What you'll need
- A Claude plan
- A posting service to schedule to the platforms you use
- Your phone, if you want to post videos
- This is the most involved of the installs. The guide walks through every account and every cost before you start
Who it's for
- You want to share what you know without it eating your evenings
- You're happy to talk for an hour a week about what you know
- You want it to sound like you, not like everyone else's AI content
Not for you if
- You'd rather hand the whole thing to an agency
Questions
What am I buying?
A course. It shows you step by step how to build your own content system yourself. You're not buying software or a subscription from me, and the tools it uses are paid for separately, as listed above.
Will it sound like AI?
It writes from your own words in the interview, and there's an editing pass for flow before you see anything. You still read every line before it goes out.
Do I have to be on camera?
Only if you want videos. Pick written posts, graphics, articles and emails instead and you never film a thing.
Am I signing up to buy anything?
No. Joining the waitlist costs nothing and commits you to nothing. You'll hear the day it opens and what the founding price is, and then you decide.
Can I choose what it makes?
Yes. You pick the formats and the platforms that suit where your customers are, and change the mix whenever you like.
How long does it take each week?
About an hour of talking, then reading and approving what comes back.
When is it out?
When it's built and tested. The waitlist hears first.
Do the talking, skip the rest
One hour of your time, and a week of content in your voice comes back for you to approve.
Claude is made by Anthropic. This guide is my own and isn't made or endorsed by Anthropic, Meta or Google.